McCann Manchester – Robin Wilson, Chief Content Officer

Joanna not only is an awesome social media strategist, she gets how social fits into the wider integrated marcom plan. I worked with her on Holiday Inn, where she ran a 12 country social media campaign as part of a wider integrated marcomms campaign involving TV, digital media, POS.
She understands how all the marcomms disciplines fit together and uses her expertise to ensure social contributes to the overall marketing KPIs.
She has a great creative brain and she excelled at coming up with digitally ideas that engaged a wide range of audiences. Plus, she was equally happy working with the agency’s creative teams to help come up with wider ideas that had a social element.
Overall, she is a great strategic thinker who knows social media inside out but perhaps more importantly, she knows how social fits in with the wider marketing disciplines.

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